The future of research

For decades, running a survey meant trusting that the answers were real. That assumption is gone. Bots, panel fraud, and synthetic responses now sit between every question and the decision it informs.

With Surbee, we’re closing the gap between asking a question and knowing the answer is true.

There is great research to be done. And you’re part of it.

How surveys evolved

Two centuries of people trying to measure what other people think, and the moment that measurement stopped being something you could take for granted. Hover any step to see it.

  1. 1936
    George Gallup (opens in a new tab)Scientific sampling beats the mass mail-in
  2. 1948
    Probability sampling (opens in a new tab)Representative samples become the standard
  3. 1971
    CATI (opens in a new tab)Computer-assisted telephone interviewing
  4. 1999
  5. 2008
    Google Forms (opens in a new tab)Anyone can field a survey in minutes
  6. 2012
    Typeform (opens in a new tab)Forms become conversational
  7. 2022
    Large language models (opens in a new tab)And, with them, an internet full of synthetic answers
  8. 2025
    Surbee (opens in a new tab)Verified research, screened by Cipher
  9. Today
    You (opens in a new tab)What are you researching?