The future of research
For decades, running a survey meant trusting that the answers were real. That assumption is gone. Bots, panel fraud, and synthetic responses now sit between every question and the decision it informs.
With Surbee, we’re closing the gap between asking a question and knowing the answer is true.
There is great research to be done. And you’re part of it.
How surveys evolved
Two centuries of people trying to measure what other people think, and the moment that measurement stopped being something you could take for granted. Hover any step to see it.
- 1824The Harrisburg Pennsylvanian (opens in a new tab)The first straw poll
- 1838Statistical Society of London (opens in a new tab)Systematic social surveys
- 1932Rensis Likert (opens in a new tab)The Likert scale
- 1936George Gallup (opens in a new tab)Scientific sampling beats the mass mail-in
- 1948Probability sampling (opens in a new tab)Representative samples become the standard
- 1971CATI (opens in a new tab)Computer-assisted telephone interviewing
- 1999SurveyMonkey (opens in a new tab)Surveys move online
- 2008Google Forms (opens in a new tab)Anyone can field a survey in minutes
- 2012Typeform (opens in a new tab)Forms become conversational
- 2022Large language models (opens in a new tab)And, with them, an internet full of synthetic answers
- 2025Surbee (opens in a new tab)Verified research, screened by Cipher
- TodayYou (opens in a new tab)What are you researching?