The future of research
For decades, running a survey meant trusting that the answers were real. That assumption is gone. Bots, panel fraud, and synthetic responses now sit between every question and the decision it informs.
With Surbee, we’re closing the gap between asking a question and knowing the answer is true.
There is great research to be done. And you’re part of it.
How surveys evolved
Two centuries of people trying to measure what other people think, and the moment that measurement stopped being something you could take for granted. Hover any step to see it.
- 1824The Harrisburg PennsylvanianThe first straw poll
- 1838Statistical Society of LondonSystematic social surveys
- 1932Rensis LikertThe Likert scale
- 1936George GallupScientific sampling beats the mass mail-in
- 1948Probability samplingRepresentative samples become the standard
- 1971CATIComputer-assisted telephone interviewing
- 1999SurveyMonkeySurveys move online
- 2008Google FormsAnyone can field a survey in minutes
- 2012TypeformForms become conversational
- 2022Large language modelsAnd, with them, an internet full of synthetic answers
- 2025SurbeeVerified research, screened by Cipher
- TodayYouWhat are you researching?
